Today was a lot more digital ads for different companies, local and abroad in the US. The main skill I perfected was inventorying business profile and website looking for the assets I needed to make their ads. At my current job on campus, my supervisor gives us the info and files to start before we begin the design process. It’s a new experience for me to have information gathering be more part of my job. Most of my taglines and calls to action I come up with myself and then I snag the logo from the business page or website and make small ads that reflect the style of their main page. It’s a lot more involved in the advertising side than the design side. Additionally, I’ve had to recreate many logos because they have a background or are VERY pixelated and unusable. So I’ve been getting creative with the image trace and other Illustrator tools. A good skill to have, I suppose.
