Today I worked on a rather challenging company called “Virginia and Georgia Transformers”. Just taking a look at their website I saw that they weren’t too concerned about things like branding, communication, and marketing. The website was overwhelming to look through, the photography was either random internet photos or very distorted and pixelated images, and it was difficult to understand anything on the website besides the type of company they are. The logo itself was so small and pixelated that I spent most of the morning, recreating it within Illustrator. I realized only after the fact that I could have cut some corners that would have produced a satisfactory logo that wouldn’t have taken so long. I will find more efficient ways to edit next time.
While designing the advertisements for this business, I tried something different from the other digital ads I’ve done this week. I experimented with photoshop effects, drop shadows and outer glow, to add more power and dimension to the ads. It gave a more professional and interesting look. I also thought about hierarchy could be improved to give more emphasis to the tagline and button and less to the logo. It’s more difficult when you have limited space, few elements, and branding restrictions.
