Today my main focus was redesigning these digital ads for C&N Roofing. David asked me to redesign them because these ads don’t fit their brand or website as well as they should. The button is blue and round. The logo is not attractively placed and the tagline is wordy and unhelpful. When I first look at it, I see snow and climbers, not roofers and repairmen.
I matched my type, colors, button style, and photos to the website so it would be more recognizable. The logo was the hardest part, because again, I had to cut it out of the white background to make sure the box wasn’t visible on the ads. I’ve learned a lot about using what branding companies have to really strengthen a digital ad and make them more recognizable to the consumer.