I was asked to create a new brand for the Digital Marketing section of Sandhill Media Group’s services. I’m excited because if I make a good case, this could be used on their website and business cards.
I started out by researching digital marketing companies and the Sandhill Media site yesterday. I also began brainstorming and generating many ideas for the main logo and icons for the internal sections of the brand.
Today I narrowed it down to a few final ideas. Then I started thinking colors and style. I want to keep them pretty simple for size usability. So the style will be pretty flat but I’m torn between rounded or more geometry and structured illustration. I might go with more structure to reflect the professionalism and corporate feel of the company. I’ll definitely be using the company’s main color “Sandhill blue” predominantly in the final brand and embellish it with shades of gray to match the website.
