Today I dove into creating the brand book for the Digital Marketing brand I created, but I realized halfway through that I hadn’t done enough experimenting and testing with the logos I had and what it would look like and do as a brand. So I went back to the logo files and started getting out every possible variation of the logo I’d chosen initially. This took a lot of time but I know it’s important to completely explore your options before solidifying a brand with guides and rules. A good brand is very thoughtful and intentional. So to be intentional about creating brands you must explore every corner and every possible situation for the logo and the brand to cover all your bases and realize the rules that make it work well.
