Today I created more digital ads, keeping the things I learned at my last training in mind. I found that they were so new that the Gun Barn didn’t really have any resemblance of a brand yet.
The only things that resembled a brand were the billboard store sign and the colors of the cabin of their storefront. So I took the colors of the storefront, the western type from the sign, and the wood texture to create a more marketable logo for the ads. I wanted to preserve that old west vibe as much as I could because it fits with Idaho rural life. Which is what surrounds the area of their location in Pocatello, Idaho. So I found a vintage slab serif that almost matched their current sign. I took out the illustration because it didn’t connect with the business enough and felt too juvenile. The logo also didn’t need the location within it. So I simplified it a lot. I believe this will be much easier to recognize and use in future ads.
