Today I focused on perfecting the Digital Marketing brand, and adding to the brand book. It’s a unique branding experience because it’s a sub-brand under the Sandhill Media Group brand. I have to make sure it still aligns with the Sandhill Media brand guidelines so that it still feels part of the whole company. So I used the same colors and similar fonts used for the overarching full brand. I started to make logos for the rest of the company’s internal parts as well. I want these each to feel completely connected but still different. The internal parts to the company show look connected together but still be visually distinguishable from each other. It’s sometimes a difficult balance to find, but today’s work went quite well. I took screenshots of the website so I could mockup each one up for David. It’s always good to mock up your branding so when you show your client, there is no miscommunication on what you want it to be or look like or feel like. I remember when I took a motion design class 6 months ago, my professor emphasized presenting a very clear storyboard before animating. It saves you from running into problems with the animation later and makes certain that the client is fully aware of what you will be creating from the beginning. Super important.
