I spent my hours today analyzing and perfecting the sub-brands and categories with icons for the “Radio Advertising” & the “Employment” section of the website. I wanted all the icons to match, in style and design. As I start to screenshot the website and mockup the logos and icons, I fixated on the copy for Sandhill Media’s website. I felt that it could be simplified without losing essential info. Maybe it would make it easier to read when people visit the website? I think it was a good exercise to work on my copywriting skills and learn more about the purpose of the Sandhill website.
A few things I learned while going through the website:
- Typos can be very easy to miss if you’ve looked at a paragraph of text for long enough. I noticed many and made many of my own.
- Most of the pages of the Sandhill Media website had one unified purpose, getting the viewer to contact one of their account managers. So I realized that all the copy I was workshopping on the website should inform and encourage them to do just that. It would make the words have more direction and purpose and help viewers know what they should do. That’s the goal of the company. It’s how they make money in advertising, by signing and working with new accounts.
- Creating icons is easy and straightforward but giving them meaning is hard.
- Repetition is key when designing websites for simpler user experience, but copy should not be redundant in message but can be redundant in phrasing to feel connected to itself.
I finished the Radio and Employment brands today. My goal for my hours tomorrow is to fully mock-up and finish the Digital Marketing brand and mockups.
Brand Elements
Mockups (Homepage & Section Pages)
