I started today looking over the small details of the brands I am creating for Radio Broadcasting, Digital Marketing, and Employment of Sandhill Media. I wanted to double-check for consistency and clarity. I reworded some pages of the brand book for Digital Marketing. I made more decisions about situations I encountered and realized would come up later. I had to make icons for the subcategories of each little brand, and I realized the icons might try to be used in the future as stand alone things for company advertising etc. I knew that would harm the brand clarity/simplicity. They needed to be internal + website icons only so the brands would stay consistent and clear. Using random internal icons without using the main logo also can add confusion and vagueness to the brand. This is mostly in reference to Radio Broadcasting + Digital Marketing because the Employment page was simple enough to not require any extra internal symbols.
