I spent more time chipping away at the brands today and finish two options for the second set of magazine ads. I previously worked on ads for the “Best of Idaho” magazine to advertise “107.1 THE ARROW”. I struggled a lot with those even though it’s my favorite radio station in the area and I had ideas instantly. These ads came a lot easier because the client had a starting idea but the branding for the station is way more my style and so it felt more natural to create something with it. Much simpler.
I took from the website for NOW 105.1 and took into account the client’s idea.