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Print Layout | 105.1

I spent more time chipping away at the brands today and finish two options for the second set of magazine ads. I previously worked on ads for the “Best of Idaho” magazine to advertise “107.1 THE ARROW”. I struggled a lot with those even though...

Tying Up Loose Brands

Welcome back to the millionth installment of blogging about the three sub brands I’m working on. If you’ve been here the whole journey, I am in awe of your longevity of interest in my work. haha I’m genuinely running out of title ideas for these...

Clarity of Brand and Symbols

I thought about what David told me yesterday about the DM logo. So I focused solely on generating more logo ideas today. I rearranged and adjusted many combinations of arrows, bars, dots, and planets. I was trying to keep the idea of analytical progress because that...

3rd Time’s The Charm

Today was our meeting with everyone. I hadn’t seen any of them since last Tuesday, not even David because of Memorial Day. I was very excited to show them the website mock-ups I’d been working on to show off my logos in action. David really enjoyed the brands I...

Guidelines & Brand Books (Cont)

I started today looking over the small details of the brands I am creating for Radio Broadcasting, Digital Marketing, and Employment of Sandhill Media. I wanted to double-check for consistency and clarity. I reworded some pages of the brand book for Digital Marketing....