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Custom Branding vs Brand Guide

Today I completed two sets of ads, Next Home Realty and C&N Roofing. I wanted to stay away from the main layout I had been using for every set of ads; block of color, image, then copy and logo. So I switch it up by using a triangle shape instead to transition from...

C&N Roofing

Old Digital Ads Today my main focus was redesigning these digital ads for C&N Roofing. David asked me to redesign them because these ads don’t fit their brand or website as well as they should. The button is blue and round. The logo is not attractively...

Design Trends & Pricing

In today’s meeting, we had a training about design trends for 2022 and predictions about future trends. Dataviz (dynamic and playful infographics)Muted tones (color schemes)Vintage apothecary (type)Eco everything (green/sustainability)Iridescence (color schemes,...

Leadership, Animation, & Photoshop

Today was my training day. We jumped around to many different topics. One of the focuses of the day was job searching, applying, and leadership. I really want to explore leading a small design team in a lead designer or art director capacity. I haven’t had much...

Motion Google Ads

I spent some time tonight catching up on some learning projects I was assigned for tomorrow’s training, namely a walkthrough and introduction to Google Web Designer. It’s a handy little app that mirrors Adobe After Effects in more ways than one, but it...