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Back on Track

Today I got to work designing more web pages, and chipped away at the final pages of the brand book. With the final webpages, I wanted to have a basic template for all the sub pages that could be replicated and easily fit the individual needs of the information while...

Quick & Easy Ads

Today it was back to the spec ad grind. Unfortunately the main website broke sometime yesterday. So we weren’t able to do more work on incorporating the layout I had designed. David gave us a lot of spec ad projects for different companies around Idaho and Utah. Many...

Bishop’s Gun Barn

Today I created more digital ads, keeping the things I learned at my last training in mind. I found that they were so new that the Gun Barn didn’t really have any resemblance of a brand yet. The only things that resembled a brand were the billboard store sign...

Website Design

I spent most of my hours today editing my portfolio website. Yesterday at the group meeting we talked about some web design tips so I was eager to incorporate what I had learned. I had previously created some basic brand elements. So I uploaded them to my website and...

Color Theory + Type Usage

Today was our group meeting. We mainly checked in with David on our individual projects and learned about some basic design elements. We first talked about color theory. Design uses color to tell stories and show beauty but marketing/advertising goes a step further to...

First Training

Today was excellent. I went into the office and had my first one on one training with David. We talked about expectations for digital ad design. I learned that a good digital spec ad has four things: message, picture, company, logo, and call to action. If the ad is...