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3rd Time’s The Charm

Today was our meeting with everyone. I hadn’t seen any of them since last Tuesday, not even David because of Memorial Day. I was very excited to show them the website mock-ups I’d been working on to show off my logos in action. David really enjoyed the brands I...

Guidelines & Brand Books (Cont)

I started today looking over the small details of the brands I am creating for Radio Broadcasting, Digital Marketing, and Employment of Sandhill Media. I wanted to double-check for consistency and clarity. I reworded some pages of the brand book for Digital Marketing....

Copywriting & Web Layout

I spent my hours today analyzing and perfecting the sub-brands and categories with icons for the “Radio Advertising” & the “Employment” section of the website. I wanted all the icons to match, in style and design. As I start to screenshot...

Sandhill Media | Sub-Brands

Today I focused on perfecting the Digital Marketing brand, and adding to the brand book. It’s a unique branding experience because it’s a sub-brand under the Sandhill Media Group brand. I have to make sure it still aligns with the Sandhill Media brand...

Mo Progress, Mo Problems

Today I continued work on my brand book, but after receiving some feedback from David. I had to go back to the design again to tweak it some more. Then I continued to reflect on those changes throughout the book. It took a long time but it’s a necessary part of...

Diving into Adobe XD

I finished my magazine ads, started on another set of magazine ads, got further on my brand book, and started learning more about Adobe XD. I got my 107.1 magazine ads approved by the client with a few edits. That felt very good. So I sent them off and started...