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Creative Frustration

These magazine ads made me frustrated. Everything terrible happened at once. The radio station brand was challenging to work with. The colors were not quite right. The imagery didn’t make sense or convey the right message. I got lost in the details on this one....

Retro Magazine Ads

Today I got a headstart on some magazine ads I was asked to create. It’s for the Idaho Falls best of Magazine and I was told to pick a radio station to advertise. I choose Arrow 107.1 because it’s my favorite radio station in the area. They play only...

Logo Variation & Testing

Brand Book WIP – Digital Marketing Today I dove into creating the brand book for the Digital Marketing brand I created, but I realized halfway through that I hadn’t done enough experimenting and testing with the logos I had and what it would look like and...

Career Skills: Negotiating Pay

Today I learned a lot about negotiating money and pay as an employee. We chatted about what pay rates for designers are reasonable for todays industry. I have done some research by looking through job listing etc. to get a better idea of what is good base pay for me...

Keepin’ It Loose

I spent today thinking about how I could enhance the Google Motion ads I’ve been creating. Most of the ads I’ve made in the past have the same transitions and effects. It’s become routine. I felt creatively stuck. So this time I tried a different...

Digital Marketing Brand

I was asked to create a new brand for the Digital Marketing section of Sandhill Media Group’s services. I’m excited because if I make a good case, this could be used on their website and business cards. I started out by researching digital marketing companies and the...